H&M and Designers Against AIDS: N.E.R.D

Here is a FULL follow up on the recent post. Designers Against AIDS (DAA) is proud to announce their second ‘Fashion against AIDS’ collection together with H&M, that will be in almost 1000 stores in 3 countries from May 28 with designs by artists including Katy Perry, Roisin Murphy, Pharrell Williams/N.E.R.D., Estelle, Yoko Ono, Dita Von Teese, Cyndi Lauper, Tokio Hotel, Yelle, Robyn, Dangerous Muse and Katharine Hamnett. All T-shirts and bodies are made of organic cotton and 25% of the sales price will be donated to HIV/AIDS prevention projects of Designers against AIDS, UNFPA, MTV’s Staying Alive Foundation and YouthAIDS.
For the 2009 Fashion Against AIDS collection, the message is loud and clear with bold language and vibrant colors. Roisin Murphy’s t-shirt is bold with the phrase “Protection is power” on the front and back of a men’s t-shirt and a women’s bodysuit. N.E.R.D uses a clever graphic to shout “use your brain” on vibrant tank tops and t-shirts for both men and women. Estelle designed a tank top with the slogan “LIFE IS TOO SHORT – HAVE SEX BE SAFE” next to a sassy silhouette of an empowered woman. Katy Perry’s clever safe sex message, “WHAT’S ON THE OUTSIDE IS WHAT COUNTS,” appears on both a bodysuit and a cap-sleeved shirt. In a nostalgic nod to her roots, “GIRLS JUST WANNA HAVE SAFE SEX” is scribbled in pink lipstick on Cyndi Lauper’s t-shirt. Others include Yoko Ono’s design of the words “IMAGINE PEACE” in multiple languages and Robyn’s feisty “PROTECT YOUR BODY.”